Collateral
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
-Phil Dusenberry
These items were used variously as fliers, posters, and digital signage. I enjoy this type of work for the challenge of creating something striking that also conveys maximum information in minimal space. There will always be a sea of flashing lights and banner ads to distract a viewer and you need to be able to pull them in. Sometimes that’s by being clean and classic, sometimes that’s by being day-glo green.
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
-Phil Dusenberry
These items were used variously as fliers, posters, and digital signage. I enjoy this type of work for the challenge of creating something striking that also conveys maximum information in minimal space. There will always be a sea of flashing lights and banner ads to distract a viewer and you need to be able to pull them in. Sometimes that’s by being clean and classic, sometimes that’s by being day-glo green.